Borchardt Consulting

A Picture is Worth a Thousand Words

Posted on: August 12, 2011

Dr. Rachel Moon recently completed a study of magazines and other media aimed at women ages 20 – 40 to determine if the advertising messages were following the Safe Sleep for Infants guidelines.

“There are a lot of mixed messages that are being sent to families,” says Rachel Moon, a pediatrician at Children’s National Medical Center in Washington who has probed several widely read parenting and women’s magazines and found that many photos in articles and advertisements clash with what the American Academy of Pediatrics recommends parents do to keep infants safe while asleep. More than a third of the photos of sleeping babies showed the infants in perilous positions, and two thirds of those depicting cribs and other sleep environments showed situations that the organization deems dangerous, Moon and other researchers reported today in Pediatrics.

I have been talking with parents for years of the risks of soft bedding to infants.  Many infants in Illinois die on what is now considered to be unsafe sleep surfaces.  These are couches, adult beds, chairs, make shift beds on the floor and futons.  None of these surfaces have been designed for the unique needs of an infant.

Baby should always be placed in a crib to sleep.  Cribs need to be free from all soft bedding as well.  That means, no bumpers, pillows, quilts, comforters, stuffed animals, or laundry in the crib with the baby.  Also, baby should sleep alone – no siblings in the crib with baby.  Place the crib in Mom’s room so that baby can be easily attended.

For more information on this article, go to:

Unsafe CribUnsafe Crib


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